Jammu, Nov 05 (KNO): Jammu and Kashmir Grameen Bank, in coordination with the Reserve Bank of India (RBI), organised a mega financial literacy camp at Salehar village in Bishnah tehsil of Jammu district under the Department of Financial Services' (DFS) Saturation Campaign on November 4.
In a statement issued to the news agency—Kashmir News Observer (KNO), the bank said the camp aimed to promote financial inclusion, raise awareness about social security schemes and digital banking, and improve financial literacy among the public.
The camp was presided over by Prabhakar Jha, Regional Director, RBI Jammu. Among the key dignitaries present were Lalit Parkash, Chairman, J&K Grameen Bank; Ram Sarup and Vibha Gupta, Deputy General Managers of RBI; and Sachin Gupta, General Manager, J&K Grameen Bank. Officials from the bank and other financial institutions operating in the area also attended.
The camp witnessed participation from a large gathering, including elderly residents, women and children. Participants were informed about various financial inclusion initiatives, including Pradhan Mantri Suraksha Bima Yojana (PMSBY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Atal Pension Yojana (APY), Pradhan Mantri Jan Dhan Yojana (PMJDY), Re-KYC, CKYC and measures to prevent digital fraud.
An interactive street play (Nukkad Natak) was also organised to explain the schemes and engage participants. Counters were set up by various banks, including J&K Grameen Bank, to address public queries and facilitate enrolment under the schemes.
Addressing the gathering, Lalit Parkash highlighted the importance of financial inclusion schemes and the bank's role in extending their benefits to rural populations in Jammu and Kashmir and Ladakh. He encouraged people to enrol in social security schemes to safeguard their families against financial hardships arising from death, accidents and old age.
Prabhakar Jha also highlighted the importance of financial inclusion and urged people to avail themselves of various government-sponsored financial and social security schemes. He appreciated J&K Grameen Bank's efforts to strengthen financial inclusion, particularly in rural areas.
The camp served as a platform to promote financial literacy, strengthen financial inclusion and increase awareness about government-sponsored social security schemes, the statement added—(KNO)